This gave rise to the popularity of third-party launchers. On the other hand, while smartphone manufacturers attempt to add more customizability to their custom skins and app launchers, they don't always appeal to consumers when it comes to features or aesthetics. The stock launcher in Android is quite barebones and comes with very limited options for customization or personalization. Android smartphones usually ship with either the stock launcher that comes built-in with the mobile operating system or custom ones that are baked into skin overlays that were developed by manufacturers as a means of adding further value and differentiation to their phone hardware. Next Launcher 3D Shell is a third-party home screen replacement and app launcher for mobile devices.
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